This news comes from an article over at Cigar Aficionado

“Our goal is to bring the Dunhill brand to the forefront of consumers. It’s a prestige brand,” said Toraño president Charlie Toraño. “We will begin aggressively distributing the line in July.”

The deal is a first for Toraño, which up until now has only distributed its own brands. The cigarmaker has had a relationship with the Dunhill cigar for nearly seven years, first making the Dunhill signed range, then the reblended (and properly capitalized) Dunhill Signed Range.

This might be a good thing for the brand. I hope it means we will be seeing it in more places, and the price coming down. Though, this could be Toraño cashing in on the premium cigar market which has gained popularity.