‘R’ Rated Smoking
Monday, June 4th, 2007You’d have to be living under a rock not to know that over the past few decades, there’s been a massive shift in America’s attitude towards smoking — this is now an anti-smoking society. That’s because you’d also have to be living under a rock not to know that smoking has been determined to be a leading cause of several significant health problems, including lung cancer, emphysema, and heart disease. Every cigarette smoker I’ve ever known (including myself, back when I smoked them) understood that it was dangerous and potentially deadly. Other forms of smoking tobacco, including our beloved cigars, also expose the user to many of the same carcinogens. Granted, cigars do so at a much lower level, but still not what anyone would consider 100% safe. But as I’ve blogged about before, there is a significant difference between smoking a cigarette and smoking a cigar — enough that it really bothers me when cigar smokers are categorically lumped in with cigarette smokers.
The latest example of this came a few weeks ago when the Motion Picture Association of America (MPAA) announced that on-screen tobacco smoking — including cigarettes, cigars, and pipes — would be considered in a film’s rating, and given certain circumstances could lead to an ‘R’ rating. In making such an assessment, the ratings board will ask three questions:
#1 - Is the smoking pervasive?
#2 - Does the film glamorize smoking?
#3 - Is there a historic or other mitigating context?
Furthermore, if a film is rated ‘R’ due to smoking, warning phrases such as “glamorized smoking” or “pervasive smoking” will be included in the ratings text, right up there with “nudity”, “explicit sexual content”, “language”, “drug use”, and “excessive violence”.
Some advocates of the smoking related ratings system believe that an “R” rating would prevent almost 200,000 adolescents from starting to smoke every year. I’m not so sure I believe that. I mean, each and every one of those 200,000 kids are already aware of the dangers of smoking, and if they are so inclined to start, I don’t believe an “R” rating is going to make much of a difference; after all, nearly half of all American movies already receive that “R” rating, and that doesn’t seem to stop kids — especially teens — from seeing those films. Of course, I don’t believe that Heavy Metal music makes kids violent, or that Rap music turns kids into gang bangers, either.
Consider the wildly popular PG-13 rated Spider-Man films. The comic book has been published since 1962, and Peter Parker’s boss, newspaper publisher J. Jonah Jameson, has had a cigar in his mouth for 45 years now. Can you imagine the character NOT smoking a cigar? I certainly can’t — and apparently neither could the movie producers, who naturally put one in his mouth.
But under the new ratings system, would that cigar smoking be considered “glamorous” or “pervasive”? Will Spider-Man 4 — which will likely contain no nudity, no explicit sexual content, no bad language, no drug use, no excessive violence, and likely no cigarette smoking — be given an “R” rating simply because J. Jonah Jameson smokes a cigar?
I hope not.
But then again, that’s because I know that cigars and cigarettes are vastly different kinds of tobacco products with vastly different kinds of use.
Unfortunately, I’m not sure the MPAA knows that.





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