Death of seasonal beer

[MU Mike]

This was on BA and I found it interesting, especially since we had some Sam Adams Spring Ale at our poker game last month - in January! :lookaroun

http://www.notchbrewing.com/2012/02/24/the-death-of-seasonal-beers/

 

[jayro75]

Talk about Dejavu. I was just on BA and saw that thread. Came here and saw the thread title and was like WTF. :grin:

 

[Koujo]

I have wondered that myself every time I go to a bar or restaurant and ask "whats on tap" and they tell me of a beer that is not even close to the correct season and I ask myself why. Sam Adams is bad about. I went to Outback in early January and their seasonal beer was Sam Adams Spring Ale. I told the bar tender that he was about 2 to 3 months too early. Thanks for the info.

 

[L8A]

Its all a profit scheme. Not much different than any other industry really.

 

[KPP]

I guess I hadn't paid too much attention....although I did notice the Winters were out pretty early I suppose.

I'm only a Fall and Winter Seasonal guy. The Srping, Summers never do much for me....but to have a brew axed cause retailers need to make room in the Fall, for their Winter inventory? That's garbage.

Costco does this though...with Holiday decor and whatnot. Not a new concept, but ya hate to see it affect the smaller brewers.

Just another reason not to drink Sam Adams for me. Not that I needed another besides not being a fan of their beer.