Every business has ups and downs. But the sad truth of business is, it come a time when you no longer are making money, and the good old day are gone.
So you have two choice continue loosing money, or shut down and sell off you inventory, manufacturing equiptment, and move on.
It is difficult just like when Henry Ford, and other made the auto. The guys making hourse drawn carriages, wagons, tack, and buggy whips found it they had been replaced.
Everyone was drive a Model T Ford. Harley Davidson almost went under a couple of times. Now they have reinvented their brand, and their dealer are selling more t-shirt, dog collars, and Harley Davidson branded item then motorcycles.