I, personally, didn't find it to be worth my money. My first one was in NY with their outrageous taxes, and I really felt ripped off. I picked up a few later in a lower taxed state, and while they weren't bad and I didn't feel ripped off-I sure haven't been back to buy any more.
I really have a hard time with new brands coming out, and having such high prices. But, that's just my opinion.