Well, I officially feel like a sucka...
I bought two of the Toro sized sticks at the b&m yesterday (one for me, one to gift). They were $12.50 each, and I know they aren't gonna be worth it, but dammit once I saw them, and the fancy box, I just had to buy some.
FYI, my b&m was selling the emept box for $75 bucks. They got two boxes in (Toros and Torpedos) and they sold the first empty box within an hour. They also sold over half of the cigars by the afternoon of the first day!
It is a damn-pretty box. Has the same shiny white plastic finish of a Mac laptop, sorta similar to an iPod. It also has a digital temp/rh gauge built in to the front, and a battery compartment in the back. Very, very swank box.