The much anticipated cigar, 7-20-4 has arrived and is available at West Coast Cigars, the exclusive distributor for California. This is a tasty smoke you do not want to miss out on.
About the brand:
The latest resurrection of a dead brand is about to come from New Hampshire, where a new version of the venerable R.G. Sullivan 7-20-4 line is soon to be introduced.
What was R.G. Sullivan? It was reputed to be the largest maker of 10-cent cigars in America, reportedly producing more than 54 million cigars a year in the early years of the 20th Century from its seven-story factory and warehouse at 175 Canal Street in Manchester. According to Tony Hymans National Cigar Museum timeline, some 350 rollers were making the famed 7-20-4 in 1910 and the brand prospered from its introduction in 1875 until finally closing up shop in 1963.
Now, Kurt Kendall is bringing it back. Hes the owner of the Twins Smoke Shop locations in Londonderry and Hooksett, New Hampshire and has acquired the trademark for the brand and is finalizing the blend, according to a story in todays Manchester Union Leader:
I always compare (blending tobaccos) to grapes: There's all different types of growing climates that produce different tasting products," Kendall said. I'm going for a rich, full-bodied cigar, but I want it to be very smooth.
The United States' longstanding trade embargo with Cuba makes it impossible to use the original Havana filler, so Kendall has partnered with manufacturers in Honduras and Nicaragua to blend his perfect product, aging and fermenting the tobacco, then rolling the cigars before aging them again in Spanish cedar boxes for 120 days. That process melds the flavors together to mellow it out a bit, Kendall said.
The 7-20-4 cigar was named for the address of R.G. Sullivans original factory at 724 Elm Street and the brands boxes pictured the factory and had an exterior seal that read Every cigar contained herein warranted imported filler and wrapper and strictly hand made. Usually sold in boxes of 50, the 7-20-4 was extensively promoted through now-collectible ashtrays, signs and tip trays that were distributed throughout New England and can occasionally be found on eBay. Kendall has collected some of the old artwork and plans to use updated versions in the new boxes for the brand.
About the brand:
The latest resurrection of a dead brand is about to come from New Hampshire, where a new version of the venerable R.G. Sullivan 7-20-4 line is soon to be introduced.
What was R.G. Sullivan? It was reputed to be the largest maker of 10-cent cigars in America, reportedly producing more than 54 million cigars a year in the early years of the 20th Century from its seven-story factory and warehouse at 175 Canal Street in Manchester. According to Tony Hymans National Cigar Museum timeline, some 350 rollers were making the famed 7-20-4 in 1910 and the brand prospered from its introduction in 1875 until finally closing up shop in 1963.
Now, Kurt Kendall is bringing it back. Hes the owner of the Twins Smoke Shop locations in Londonderry and Hooksett, New Hampshire and has acquired the trademark for the brand and is finalizing the blend, according to a story in todays Manchester Union Leader:
I always compare (blending tobaccos) to grapes: There's all different types of growing climates that produce different tasting products," Kendall said. I'm going for a rich, full-bodied cigar, but I want it to be very smooth.
The United States' longstanding trade embargo with Cuba makes it impossible to use the original Havana filler, so Kendall has partnered with manufacturers in Honduras and Nicaragua to blend his perfect product, aging and fermenting the tobacco, then rolling the cigars before aging them again in Spanish cedar boxes for 120 days. That process melds the flavors together to mellow it out a bit, Kendall said.
The 7-20-4 cigar was named for the address of R.G. Sullivans original factory at 724 Elm Street and the brands boxes pictured the factory and had an exterior seal that read Every cigar contained herein warranted imported filler and wrapper and strictly hand made. Usually sold in boxes of 50, the 7-20-4 was extensively promoted through now-collectible ashtrays, signs and tip trays that were distributed throughout New England and can occasionally be found on eBay. Kendall has collected some of the old artwork and plans to use updated versions in the new boxes for the brand.
