I agree that is an agressive number. But I have cut that production # by 75% and the math still doesn't add up to .50c
and by no means is any one calling anyone a liar. I believe you all heard them say it would be a .50c difference in cost to the consumer. I just don't see it costing more than .10-.15 per stick to get the band on the cigar. If we are saying .50c difference in a stick because it is unbanded and in a bundle opposed to a box, then I totally understand. But the band by itself couldn't cost .50c per stick. The original question was, how much does it cost them to print and apply the band?
I can't see the link Rob put up, while I am at work, what is the difference in those bundles to the boxed version?