I've built and sold a few companies and I want to build my next in the cigar industry. I'm trying to vet out concepts as they come up to get rid of the crappy ideas. So here's one of my ideas. Please tell me your thoughts (be honest! If the idea is crappy, help me save some money by not trying it).
I'm considering launching a daily deal site (e.g. groupon.com, woot.com, livingsocial.com, cigarmonster.com, etc) for boutique cigar brands. "Boutique" would be companies that ship less than 1.5M sticks per year, shipped at deeply discounted prices (50-75% off retail). I like the boutique brands b/c they are high quality, but have limited distribution and awareness among the average smoker.
Tell me on a gut level, how does that strike you? Would you buy a highly rated, premium smoke that you'd never heard of? How often do you think you'd buy from the site? Daily, weekly?
Thanks for the feedback!
I'm considering launching a daily deal site (e.g. groupon.com, woot.com, livingsocial.com, cigarmonster.com, etc) for boutique cigar brands. "Boutique" would be companies that ship less than 1.5M sticks per year, shipped at deeply discounted prices (50-75% off retail). I like the boutique brands b/c they are high quality, but have limited distribution and awareness among the average smoker.
Tell me on a gut level, how does that strike you? Would you buy a highly rated, premium smoke that you'd never heard of? How often do you think you'd buy from the site? Daily, weekly?
Thanks for the feedback!