I saw one of these in a Pro Shop in Denver and never gave it a second thought. They are coming after marketshare with both barrels ablaze!
http://www.worldgolf.com/newswire/browse/65900-CertiFresh-Cigar-Set-Exhibit-PGA-Merchandise-Show-Closes-800-Customer-Mark
http://www.worldgolf.com/newswire/browse/65900-CertiFresh-Cigar-Set-Exhibit-PGA-Merchandise-Show-Closes-800-Customer-Mark