Doing some studying in BUSN3 by Kelly/McGowen and came across a term that reminded me of BOTL:
Brand Fanatics: loyal customers who advocate for [a] brand better than any advertising a merketer could buy.
I have no idea why it reminded me of BOTL... :scratchhe
								Brand Fanatics: loyal customers who advocate for [a] brand better than any advertising a merketer could buy.
I have no idea why it reminded me of BOTL... :scratchhe
 
	             
 
		 
 
		 
 
		 
 
		