“Small daily doses of alcohol are the most harmful. There is no amount, however small, which is good for you,” said Dominique Maraninchi, INCA’s president.
It would appear that they have been studying the way the tobacco nazis here are attacking smoking. They want to immediately make the statement that moderation won't do you any good, you must stop completely. I've heard that methodology referred to as the "quit or die" mind set, and it's not at all uncommon here, especially with the "experts".
Mark