some good advice already thrown out... I will add this... JW tends to use a bit of northern highland whisky in their blend, so while it isn't very strong on peat, you do get some smoky notes. Also for a decent period, the Black has used a fair bit of Talisker.
So... if you haven't cared for that profile, I'd stick with some of the Speyside or non-Northern Highland malts... such as Balvenie (my personal favorite), Glenfiddich, Glenmorangie, Aberlour, Macallan, etc.
Macallan is a bit en vogue now... I'm not a huge fan, but I would go with the Cask Strength and just know that you may get your favorite flavors by adding a touch of water.
On Balvenie... hard to recommend a starting point other than the 12yo. It provides a good deal of complexity with the influence of the different woods, but isn't too hot considering its young age.
Glenmo and Glenfiddich are also good... my favorite from these distilleries is the Glenfiddich 21yo... but it is a bit more expensive than what you noted, and it is rum finished - so you probably need to like rum if you're going to like it.
On that note... for the recommendations for other finished whiskies, like port finished or sherry finished... keep in mind that often the finishing REALLY influences the whisky. I'm not a port or sherry fan, so I don't really like whiskies with that finish (even though the Balvenie 21 PortWood is one of their more popular offerings, I'm not a huge fan).
Glenlivet may be an option for you too... maybe the Nadurra which is much more flavorful than the rest of the line... probably even moreso than the XXV.
Feel free to post up or drop a line with other questions...
(And AZCigarNut gives me too much credit, but I could get a picture or two of my "delayed drinking" storage at some point... while it is a fun collection, I'm seen much much larger!)