If one wanted to try to improve the aromatic properties of a total loser cigar, I could see this as a desperate attempt to give it some sort (any sort) of cachet. But as far as trying this technique on a fine cigar .... no way I would even consider it! He clearly states in the video, "It (the peat plug) will override the existing aromatic smells within the cigar." Why buy a good cigar only to alter its attributes?