I think marketing thier Fresco menu as a "Diet Plan" is a mistake, but on the plus side they are adding low fat and low calorie foods to their menu. Id rather have the option of eating a taco that has 170 cals and 4 grams of fat, than eating a Whopper that with 800 cals and 50 grams of fat. Regardless of if you are going to eat there or not, having healthier options as a consumer is always a plus.