Congrats on the new position!
Personally, I like to see interviews with industry professionals and profiles on businesses. Love the b&m profile idea as well.
Also, not to hesitate to talk about other interesting things besides just cigars and spirits. For example, Playboy doesn't just have pictures of beautiful women and mens health isn't just exercise.
The entertainment and informational aspect of sitting with the magazine for two hours is what is most important.
Oh and refraining from filling 75% of the magazine with full page advertisements!
Personally, I like to see interviews with industry professionals and profiles on businesses. Love the b&m profile idea as well.
Also, not to hesitate to talk about other interesting things besides just cigars and spirits. For example, Playboy doesn't just have pictures of beautiful women and mens health isn't just exercise.
The entertainment and informational aspect of sitting with the magazine for two hours is what is most important.
Oh and refraining from filling 75% of the magazine with full page advertisements!