Don't' get me wrong, I love Viaje cigars, IMHO, I think that small "boutique" manufacturers should focus on a smaller amount of lines, rather than put out dozens of different lines in their brand. Focusing on their original lines usually results in better quality control, ensuring consistency; maintaining brand integrity. When you start making scores of different blends/lines; the focus on their original, regular production lines can lose out the attention needed.
Padilla, RP, gurkha, graycliff, are some examples on how a once great brand has now become less respected, w/ quality, and consistency issues, questions of the integrity, resulting in less desirability of the brand.
On other forums, and talk amongst other BOTLs, this is starting to happen w/ Tatuaje, questioning, and becoming less sought after. I am not one of those people, I love Tatuaje.
A good example, however, is Sosa cigars. They stay simple, and their product is always excellent,