This was actually handed out in the office by the head of P&C. I just bought a tin and I'm not sure how they rubbed it out for the sample but it was a much longer cut than I can make with my fingers. Still, I rubbed the sample out a bit more anyway. I'm going on 8 hours of leaving the tin open and still needing to rub some out separately and let that dry by itself for a few hours, but the flavors and burn are just as good. You're right, it definitely isn't cheap, but I think it's worth it.Was it from the Chicago show? I'm afraid it will be different in the tin and it isn't cheap.