Hi Everyone, as mentioned in my introduction post, BOTL needs quite a bit of updating, patching and whatever else I might come across. Over the next few weekends BOTL may be unreachable on occasion as I do migrations or updates, etc. Just be patient - we'll be back! I'll generally try to keep these maintenances until later in the evenings.
The markup in this industry is pretty similar to many others. I lowered my markup to offer the product to the consumers at an early pay discount. Last year the cigars didn't sell at the early pay discount. I just offered them at a lower price to introduce the brand.Just marketing. Since we only have last year to go off, prices are lower now than futures were at the time, I believe. Plus it goes to show how much markup and price fixing is involved in the industry