A little update after using this thing for a month nearly every day.
First, use the upside down method. The hardest part is having the number upside down, and that is no challenge unless you are 3 years old. The coffee tastes much better and is less bitter too from what I have noticed.
Secondly, you can make it super strong or super mild; but it still tastes great. I have experimented with 1 scoop beans to 4 scoops. What I have found I like best is 2 scoops of beans per mug of coffee. I put the grounds in the Aeropress upside down and fill it half way and mix it good before topping it off and pressing. This makes the cup of coffee considerably stronger than typical American drip, but I drink 2 cups now before work instead of a whole pot of coffee.
Thirdly, If you live on the west coast and dont roast your own; you need to call Stumptown. Mother f^#&ing coffee roasting gods!