So far it seems that he's doing this Monster release well (he took the idea from this board!).
666 boxes (of 13) of the collectors addition to the "unlucky 13", 1300 boxes (of 10) of "just the cigars" to retailers.
The key, of course, will be that those 13 Unlucky Retailers will need to sell them (or a decent % of their stock) to phone orders. The #1 problem with the last release was that it was very hard for people who didn't live near one of the retailers to score a box. As long as the 13 will take phone orders, this release should go much smoother.
Also, there is only the ONE CIGAR this time, not two. He said he'll do the "out of costume" releases later in the year. I think this too is genius, as it spreads out the fun and creates less "panic" during October, lol.
Since I'm in Japan now, I'm not sure how I'll get my box, but I have no doubt that BOTL will come through for me as usual